AI Product Design Lead · B2B SaaS · Growth
I design and ship AI products that drive business outcomes, from enterprise workflows to consumer growth loops.
Selected Work
LIMS SaaS for Pharma Giants
$100M+ Revenue View caseAI Interior Design Generator
29% YoY Revenue View caseHotel Video Cover Upgrade
400M+ Users View caseEnterprise Design System
3 Products Unified View caseSide Projects & Explorations
AI-Powered Subscription Tracker
AI + PWA View caseShort-Video Gifting Community
Video-First UX View caseAI-powered investment platform with no-code strategy builder
Design Exploration View caseCard Roguelike Built Entirely by AI Agent
10K+ Lines GDScript View caseExpertise
I turn ambiguous, high-stakes product spaces into systems people can understand, adopt, and scale.
Redesigned 8-step lab workflows to 4 steps for Fortune 500 pharma companies, boosting adoption from 35% to 52%. I am comfortable inside regulatory constraints and multi-stakeholder decisions.
Designed AI-powered experiences from 0-to-1, from interior design generators to investment strategy builders. I translate complex outputs into decisions users can trust and act on.
Drove 29% YoY revenue growth and reduced churn from 28.2% to 3.8% through user segmentation, evidence loops, and A/B tested product changes.
Built a unified design system across 3 enterprise products, cutting iteration time by 25% and handoff errors by 30%. I have designed for 400M+ user platforms and cross-cultural audiences.
Joey
A collection of cover songs recorded by Joey, featuring nostalgic melodies and heartfelt interpretations of classic songs.
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Open to new opportunities in product design, AI tools, and cross-border products.