Joey Zhao

Sr. AI Product Designer · Enterprise SaaS & AI Agents

I build what enterprise software scientists run their experiments on — and the AI tools people want to use but hesitate to trust. Making them look good is the baseline; my real work is making them effortless — something people want to keep using.

View My Work

5+ Years

B2B SaaS & AI design

$100M+

Annual revenue shipped

400M+

Users reached

AI · SaaS · Systems

Selected Work

Make the complex feel obvious.

Founding Product Designer · 2026

Finfold

One signal in, fourteen platform-native content systems out. Researched, built, and demonstrated live.

AI Content Growth Expert · 0→1 View case

Enterprise AI · 2021–2026

Signals AI

Agentic AI pharma scientists can trust — every answer traceable to source experiments.

$100M+ Revenue View case

AI Product · 2024

CollovGPT

Turn a photo of a room into a redesigned one.

29% YoY Revenue View case

Travel · C2C

Ctrip Hotel

Pick a hotel by video, not by stock photos.

400M+ Users View case

Design System · 2024

UnifyUX

One design language for three products that used to reinvent the wheel.

3 Products Unified View case

HMI Concept · WebGL · 2026

ID.AURA

A real-time Volkswagen HMI concept — showroom, cluster, console & autonomous perception in one WebGL cockpit.

Volkswagen · 4 Live Modes View case

Side Projects & Explorations

AI Music Project · 2026

CALL ME YAO 妖

Four Journey to the West demons debut as an AI-native girl group — one song, one MV, one person, full pipeline.

Full AI Pipeline · 3'34" MV View case

AI Side Project · 2025

Bill Vampire

Catch the subscriptions quietly draining your account.

AI + PWA View case

Side Project · 2025

WeNeed

Short-video item gifting + We Points.

Video-First UX View case

Live Product · AI × Fintech

Crypto Copilot

Grounded market research with real data, AI, and backtests.

CoinLore · Kraken · Workers AI View case

AI Game Prototype · 2026

Narrative Card RPG

A card roguelike built with an Agentic Engineering mindset.

10K+ Lines GDScript View case

Gesture Game + AI Short Film · 2026

Borrowed Light

Pinch to borrow light, open your palm to return it — plus a 3-minute AI film of the ending.

On-Device Hand Tracking View case

Expertise

My design operating system.

Four questions every project goes through — not a framework, just habits from shipping things that had to work.

01 Complexity

Untangle expert workflows

Scientists used to tap 8 screens to log one experiment. I cut it to 4. Adoption at Fortune 500 pharma climbed 35% → 52% — the last few points were pure regulatory grit. That mess is where I'm comfortable.

02 Clarity

Make AI worth trusting

Built AI products from zero — interior generators, investment tools. They all hit the same wall: output looks smart, but users won't act on what they don't trust. My job is making "can I trust this?" easy to answer.

03 Adoption

Move behavior, not just pixels

Revenue up 29% YoY, paid retention with it. Not from one magic feature — from segmenting users, showing our work, testing out of guesses. Churn moved the right way too, though pricing and market timing share the credit.

04 Growth

Build systems that travel

One design system across 3 enterprise products. Iteration down 25%, handoff errors down 30%. How work stops depending on me — and how I design for 400M+ user platforms without losing the thread.

FigmaProtoPieAdobe SuiteBlender HTML/CSSClaude CodeCursorJira/Notion

Originals & Covers

Joey

New originals, recent releases, and the covers that started this page.

1

霓虹梦境 (Neon Dream)

Original · Electronic ambient · 2026
2

丝电回路 (Silk Circuit)

Original · Eastern futurism · 2026
3

招安不是上岸

Released · 2026
4

사상 최고가의 여름（史上最高价的夏天）

Released · 2026
5

逍遥叹

Cover of Hu Ge
6

Right Here Waiting For You

Richard Marx Cover
7

Nothing's Gonna Change My Love For You

George Benson Cover

▶ Click a track to play

Creation noteHow I made Neon Dream with AI Creation noteBuilding an Eastern-futurist Silk Circuit

View on NetEase Cloud Music

Selected Writing

Work shows what I shipped.
Writing shows how I think.

Notes on AI products, complex systems, and design judgment — and what it really takes to ship one.

A translucent interface above a layered system of decisions, constraints, and failure paths

AI-generated concept art

AI Agent UX · Point of View

Designing AI Agents Beyond the Screen

Real AI agents time out, lose context, and fail. I use three shipped products to show how progress, evidence, recovery, and human control should work.

Read the essay →

Design Observation

麦当劳的座椅，究竟在优化什么？

Build in Public

从一个 Brief 到 14 个平台

Let's connect.

Always happy to talk shop on AI tools, enterprise SaaS, and cross-border products.

super666joey@gmail.com +86 186 3612 9038 LinkedIn X / Twitter Xiaohongshu GitHub · Products & Code